Play For Life raises awareness and funds for pioneering non-profit organisations by staging ground-breaking initiatives that bring together creative minds. We also work with our non-profit partners to co-create projects that enable young disadvantaged people to improve their lives through creativity.

We do this by drawing upon the talents, resources and generosity of the international creative community, working with both individual artists and commercial, media and academic partners, all motivated by a common desire to improve education resources and enhance the health and well-being of young people most in need.